The coffee house chain Traveler's Coffee is one of the largest in Russia and the former CIS. We thoroughly analyzed the competitive environment and the historical brand of Traveler's Coffee. As a result, we developed a new graphic solution for the brand - logo, brand book and design guideline. We also made a new style for glasses and packing “to go”, the main menu of coffee shops and other necessary tools for communication and salespoints. The network of coffee houses is actively developing, in the near future under the new brand there will be coffee houses in the territory of Russia, Europe and other regions.