RIGA MALL BRAND THE BEST NEW SHOPPING MALL 2017 in Moscow Region (Russia)
RIGA MALL - a unique 360° brand. The new shopping center located on Novorizhskoe Highway (Moscow region) – one of the most eco-friendly and promising. We have found our inspiration in the surrounding birch forest and architecture project for RIGA MALL from German bureau RKW Architektur +.
Main slogan: Where shopping meets nature. It was important to explain using modern technologies with a green focus. One of the main points was to turn shopping into pleasure and comfort.
Design solutions for main pattern appears in graphic sign and illustrates barcode and trees. The Logotype based on two colors: green and black. If you look at the logo on top, you can find the highway outline. This graphic sign is also a simplified model of the shopping mall architecture.
Together with 4SPACE were created small architectural forms: eco-design of RMU, sales points and reception.
We created a memorable brand-world that allowed to gain recognition of The Russian Council of Shopping Centers - RCSC Awards 2017 - and be called the best new shopping center.
Branding Identity Navigation Design Brand Book Print design Web Design Interior design Digital communication and Ad Ad outdoor campaign POS