Branding for Neglinnaya Gallery shopping mall in the historical and business center of Moscow city.
Neglinnaya Gallery – classic and modernity.
Communication design and identity of Neglinnaya Gallery brand is based on the junction of classics and modernity, facade and its internal content, trends and timeless goods.
Gold – Reflection. Gallery – Heritage. Mirror – Modernity.
We designed the concept of branded facade for the shopping centre accordingly to the Moscow City Committee for Architecture and Urban Planning.
Branded awnings were placed on the building, which attracted attention and highlighted the building among others at Trubnaya Square. Plus to that we also highlighted entrances and parking.
Shopping mall navigation